Commissioned by Amway, we had the opportunity to use our digital graffiti wall as an open walk-in activity with a competition element to promote the new 'Artistry Studio' make-up collection. We deployed a personalized digital graffiti screen for Amway, including an artist and technician, as product and brand activation during various events in Belgium, the Netherlands, Portugal, Spain, Turkey, and the United Kingdom.

Product and brand activation

Rear projection on a transparent screen

Albufeira, Portugal + Antwerp, Belgium + Barcelona, ​​Spain + Istanbul, Turkey + London, United Kingdom + Tiel, Netherlands